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- ISBN13: 9781857885026
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- Notes: Brand New from Publisher. No Remainder Mark.
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Product Description
From one of the United Kingdom’s leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the T… More >>
October 31, 2009 at 1:36 pm
was hoping for basic book to explain things to new employee. however it was typical SEO garbage.
Rating: 3 / 5
October 31, 2009 at 4:12 pm
This is a seven step guide. Get to the top on Google will help you get your site to the top of the rankings – large or small, your business will show a greater increase in visibility, accessibilty and sales conversion. Although the book doesn’t go into the deepest of details, it remains a pretty decent book.
Rating: 3 / 5
October 31, 2009 at 6:06 pm
The book repeats the most common SEO techniques and repeatedly promotes the author business and web-site.
Rating: 2 / 5
October 31, 2009 at 8:00 pm
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One of my assignments was to built automated SEO script, that has been called by its owner Link Automator Pro, and to build that script I had to study how Search Engines specially Google Rank sites, and the formula they use to list sites in the first page.
Rating: 5 / 5
October 31, 2009 at 8:49 pm
If you have been a webmaster or webmistress for almost ten years then a lot of the information in this book will be familiar to you. You will have probably picked up ideas about search engine optimization just from building your site and from being online. At least that has been the case for me. If however you have never heard of meta tags or thought about keywords and descriptions then this book has a lot to offer. It was interesting to learn that 33% of all searches are for two-word combinations. You may not have ever thought of pluralizing your keywords so there are many good ideas.
I’d say the best part of the book is about keywords and how to find the best ones for your site. Throughout the book there are URLs of helpful sites although the three I was interested in were no longer valid and produced error pages. Since things can change online from day to day I’d suggest you go to David Viney’s site for updates. You can sign up to be a member and it is free for six months. In that way you can participate in his forum or ask questions pertaining to your website. As far as I can tell his blog seems to be free so that might be of interest to you.
I know the ideas in this book work because I’ve proved them in my own website. By having great keywords I’ve seen some of my pages listed on the first page of a google search. Try looking up “caramel éclairs” at yahoo or google. The page I created is listed first in yahoo and is on the first page when I look it up on google. Other people found my recipe and copied and pasted it to other sites that are also at the top. One actually gave me credit for the recipe with a link to my site.
So basically I’d recommend this book to new webmasters and webmistresses who know a little about HTML and where to put the meta tags. They should be placed between your
and tags at the top of each website page.They look like this: