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Product Description
No one is better positioned to take advantage of the enormous possibilities offered by the Internet than magazine publishers. The Internet is not a competitor; nor a death knell. It is a challenge, a transformation, an opportunity. It represents the next essential step in the transformation from words on paper to what publishing is today: the direct communication with each individual enthusiast of each general or special interest niche. Internet Marketing for… More >>
Internet Marketing For Magazine Publishers
October 31, 2009 at 1:25 am
There aren’t many books out there on how to successfully launch and market your Magazine. Linda brings together the best of both worlds! Her intelligence is revealing on the pages of this book. One of the most powerful tools of today in the marketing world is the internet. She enlightens magazine publishers on the power of this tool along with how to use it properly!
Rating: 5 / 5
October 31, 2009 at 2:13 am
Linda Ruth’s take on the usefulness of the Internet for magazine publishers is the most empowering, inspiring, and entertaining perspective on that topic that I have read. “The Internet is the best thing that happened to publishers”–a refreshing start, supported by a convincing explanation. Well worth the read.
Rating: 5 / 5
October 31, 2009 at 2:53 am
In Internet Marketing for Magazine Publishers, Linda Ruth provides a clear
description of what Internet Marketing is and how-and why-it works. She
obviously knows her field well, and loves it. Her delight in the
opportunities available on the internet and its powerful synergy with
magazine publishing comes through and makes this book not only useful and
informative, but also entertaining. It really is a delight to read!
I particularly enjoyed the explanations concerning the sales techniques
invented and perfected by the direct marketing “greats” and how they have
been adapted for use on the internet.
Rating: 5 / 5
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